ONOMA

Naming — a worked example

Four candidates against the surname Archer. Every one runs the same five checks: the seam, the rhythm, stops meeting at the join, vowels colliding, and words that appear by accident between the two names.

The score is not taste. It is five calculations over two strings, and each one is named in words: you see not only how many points were lost but exactly what lost them.

Oliver Archer · 100/100

Emily Archer · 80/100

Rose Archer · 40/100

Anna Archer · 40/100

Check your own candidates — $99

ONOMA · a reading of a name, not a prophecy